In the beginning of 2019 right after the Shops 1st Try, the on-snow test event exclusively for European snowboard retailers, and right before the ISPO Trade Show in Munich BoardSport Source made a preview with its "Trend Report" for the beanie market Fall-Winter 2019/20 and interviewed Earebel’s Marketing Manager Lars Baerenfaenger about the upcoming 2019-20 Earebel collection:
"Lars Baerenfaenger, Marketing for Earebel, explains that the brand’s main concern is to make it obvious to the customer that their product is a wearable combination of headgear and headphones. To ensure this, they offer various test stations where you can try on the beanie and test their Radical Sound Comfort hooked up directly to your own smartphone directly in store."
You can read the full Earebel FW19/20 Beanies Preview and the interview right here!
And the whole Trend Report - Beanies FW19/20 can be found and read here!
BoardSport Source is Europe’s only multimedia platform – Print and Online – exclusively targeted at boardsports retailers and industry and the European Surf, Skate and Snow Business. Boardsport Source is published in German, English and French and provides brands with the definitive media channels on which to showcase their products and themselves to the retail community and gives the industry a voice and sense of community. Source is where the global boardsports business community goes to find out what’s going down in Europe and where European retailers go shopping.
